Search Engine Optimization

Natural or organic search engine optimization is the employment of a combination of both "on-the-page" and "off-the-page" tactics to improve the rankings of web pages on the textual organic search results of major search engines across a defined set of keyword phrases. An effective search engine optimization (SEO) campaign can result in top placements in the search results and lead to more targeted website traffic.

Search Engine Optimization (SEO) Overview

A strategic comprehensive search engine optimization program starts with the development of a SEO plan, including a website review, keyword research and selection, competitive analysis and a search engine optimization tactical plan.

The attributes that contribute to content indexing and high rankings in the organic search engine listings at the major search engines can be categorized into six major components:

  • Keyword research
  • Keyword optimization (SEO copywriting) of website content
  • Web page construction, page code optimization and image search optimization
  • Site architecture, URL structure, site navigation and internal link analysis
  • Link popularity and external link analysis
  • Web server configuration/domain name issues/duplicate content issues

Our goal is to rank a client's website in premier positions on the organic search result pages of the major crawler-based search engines. We first identify the measurable client goals and objectives, then select the optimum target keywords and then optimize the page content and/or create keyword-targeted information pages which we integrate in the website. Those pages are carefully created to target two to three keyword phrases. We also pay close attention to link building, specific strategies for increasing the number of inbound links from other websites, which result in higher rankings and more traffic.

The website content, page construction, site navigation, HTML coding, site architecture and page URL's can have a significant impact on the ultimate success of a search engine optimization campaign. Therefore, as part of the search engine optimization effort, our SEO consultants will implement the website content, navigation and site architectural changes necessary to make it easy for crawler-based search engines to index the content of a website and to determine page relevancy for ranking.

Some top listings will appear in the search results within four to five days after submission when paid inclusion services are used. This is the case with websites submitted to Yahoo!, AllTheWeb and AltaVista through the Yahoo! Search Submit paid inclusion program. Free inclusion, (through a free crawl, without guaranteed listing, into Yahoo!, Google, Microsoft Live Search and other major search engines), may take up to six months for websites with new domain names. New website content pages and updates to existing web pages usually are crawled within 30 days and appear in the index and search results within two weeks to three months.

Search Engine Optimization Implementation

Our implementation process includes, but is not limited to, the following steps:

  • Writing and implementation or editing of page titles and meta tags
  • Implementation of search engine "friendly" coding, site navigation and website structural changes to make it easy for search engines to crawl the content of web pages and determine their relevancy for ranking
  • Fixing broken links and eliminating your error messages
  • Development of high quality content optimized for humans and search engines and templates for keyword-targeted content pages
  • Integration of keyword-targeted content pages into main website. We include links on these pages to guide the search engine spider through the website content
  • Acquire inbound links from popular related websites and web directories and through link baiting campaigns to improve link popularity

Any payments to the search engines in the form of paid inclusion fees are quoted separately.

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Benefits of SEO

  • Higher website conversion rates and more revenue or web leads through better keyword targeting
  • More targeted website traffic from cost-free clicks through improved rankings in the search results
  • Additional search engine visibility for many keyword combinations related to the core keyword phrases
  • Organic search engine listings can triple the click-through rate for the same keywords when they appear with paid search listings on the same page
Search Engine Optimization (SEO) Services

Our search engine optimization program includes a detailed review of a prospective client's website for the purpose of developing a search engine optimization strategy and implementation plan.

website Analysis and Strategy Development

The website analysis and strategic development phase of our search engine optimization (SEO) services includes the following:

  • Review of the client's goals for visibility and website’s objectives
  • Assessment of website usability, content and messaging, visual design, customer communication and feedback
  • Thorough research of a website's online competition, in terms of visibility across the target keyword phrases and the identification of other opportunities within the search engine space
  • Conduct competitive link analysis
  • Identify the search terms under which the website should be found
  • Generate a complete report on the current standing of the website's rankings for those search terms
  • Conduct a website code, architecture and site navigation review to determine "search engine crawlability"
  • Evaluate any web server configuration or domain name and duplicate content issues that may prohibit search engine crawlers from correctly crawling and indexing the website
  • Identify HTML code and page conditions that may cause spiders to remove the site from the index due to unintentional spamming
  • Develop a search engine optimization (SEO) implementation plan